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Not measuredFrom access to return.
Piedmont Regional Chamber. Karen Whitfield, VP of Membership.
Step 01 of 08
Illustrative example620 member firms. Thirty nine percent do not come back.
Member firms join for access. When access does not convert into revenue, the invoice arrives and the value is hard to name. Programming gets measured in event attendance, and the firms most likely to leave are the ones who never attend anything.
What the institution sees
A renewal rate it cannot explain and a benefit list nobody can price.
What the system does
Nothing yet. Event attendance says who came, not who got value.
What they can report
Attendance and renewal. Neither explains the other.